(NaturalNews) In response to growing awareness about the dangers of artificial sweeteners, what does the manufacturer of one of the world's most notable artificial sweeteners do? Why, rename it and begin marketing it as natural, of course. This is precisely the strategy of Ajinomoto, maker of aspartame, which hopes to pull the wool over the eyes of the public with its rebranded version of aspartame, called "AminoSweet".

Over 25 years ago, aspartame was first introduced into the European food supply. Today, it is an everyday component of most diet beverages, sugar-free desserts, and chewing gums in countries worldwide. But the tides have been turning as the general public is waking up to the truth about artificial sweeteners like aspartame and the harm they cause to health. The latest aspartame marketing scheme is a desperate effort to indoctrinate the public into accepting the chemical sweetener as natural and safe, despite evidence to the contrary.

Aspartame was an accidental discovery by James Schlatter, a chemist who had been trying to produce an anti-ulcer pharmaceutical drug for G.D. Searle & Company back in 1965. Upon mixing aspartic acid and phenylalanine, two naturally-occurring amino acids, he discovered that the new compound had a sweet taste. The company merely changed its FDA approval application from drug to food additive and, voila, aspartame was born.

G.D. Searle & Company first patented aspartame in 1970. An internal memo released in the same year urged company executives to work on getting the FDA into the "habit of saying yes" and of encouraging a "subconscious spirit of participation" in getting the chemical approved.

G.D. Searle & Company submitted its first petition to the FDA in 1973 and fought for years to gain FDA approval, submitting its own safety studies that many believed were inadequate and deceptive. Despite numerous objections, including one from its own scientists, the company was able to convince the FDA to approve aspartame for commercial use in a few products in 1974, igniting a blaze of controversy.

In 1976, then FDA Commissioner Alexander Schmidt wrote a letter to Sen. Ted Kennedy expressing concern over the "questionable integrity of the basic safety data submitted for aspartame safety". FDA Chief Counsel Richard Merrill believed that a grand jury should investigate G.D. Searle & Company for lying about the safety of aspartame in its reports and for concealing evidence proving the chemical is unsafe for consumption.

Despite the myriad of evidence gained over the years showing that aspartame is a dangerous toxin, it has remained on the global market with the exception of a few countries that have banned it. In fact, it continued to gain approval for use in new types of food despite evidence showing that it causes neurological brain damage, cancerous tumors, and endocrine disruption, among other things.

The details of aspartame's history are lengthy, but the point remains that the carcinogen was illegitimately approved as a food additive through heavy-handed prodding by a powerful corporation with its own interests in mind. Practically all drugs and food additives are approved by the FDA not because science shows they are safe but because companies essentially lobby the FDA with monetary payoffs and complete the agency's multi-million dollar approval process.

Changing aspartame's name to something that is "appealing and memorable", in Ajinomoto's own words, may hoodwink some but hopefully most will reject this clever marketing tactic as nothing more than a desperate attempt to preserve the company's multi-billion dollar cash cow. Do not be deceived.

Sources:

Ajinomoto brands aspartame 'AminoSweet' - FoodBev.com

Aspartame History Highlights - Janet Starr Hull

FDA's approval of aspartame under scrutiny - The Globe and Mail (Canada)

An Overdue Ban On A Dangerous Sweetener - Huffington Post
The following ingredients when listed on labels ALWAYS indicate MSG, or its equivalent, manufactured free glutamic acid:

 FROM: natural-health-information-centre.com

Many people recognise monosodium glutamate (MSG) as the additive used, for example, in some Chinese and Japanese food, but few know what it is, let alone what its effects on the body are.  Now a new report focuses on how monosodium glutamate may be just one of the causes of the Slow Poisoning of America.

In fact, MSG (which is often disguised by names like "hydrolyzed vegetable protein" or "HVP", "yeast extract" or "autolyzed proteins") is, like aspartame, a member of the group of chemicals known as "excitotoxins" (the clue is in the name!). These toxic compounds are known to interfere with brain chemistry and have been implicated in many neurological diseases, such as brain cancers, MS, fibromyalgia, depression and hyperactivity (ADHD). In fact, they overexcite brain cells to the point of cell damage and even cell death.

MSG has also been linked to obesity and, indeed, many products that contain MSG now also contain horrific chemicals like "high fructose corn syrup" (whose purpose is to make you chemically addicted to the food in the same way as sugar).


 BY PAM ROTELLA

 Aspartame (often called Nutrasweet) is a controversial food additive used to sweeten "diet" products artificially. The product has a long history of causing severe health problems. Along with MSG (monosodium glutamate) and MSG-like food additives, aspartame is in a class of compounds known as "excitotoxins". These excitotoxins basically excite brain cells until they die. In other words, each serving of MSG or aspartame has the potential to cause a little bit of brain damage, which becomes cumulative and could eventually lead to Alzheimer's Disease, Parkinson's, or other neurological diseases.

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